Privacy Policy

Your privacy and data security are our top priorities

Last Updated: December 2024

Introduction

At Assa Cars, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our luxury transportation services.

By using our services, you consent to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information

  • Contact Details: Name, email address, phone number
  • Booking Information: Pickup/drop-off locations, travel dates, vehicle preferences
  • Payment Information: Payment method details (processed securely through Stripe)
  • Travel Preferences: Special requirements, luggage details, flight numbers

Technical Information

  • Device Information: IP address, browser type, operating system
  • Usage Data: Website interactions, booking patterns, service preferences
  • Location Data: Pickup and destination addresses for route planning

How We Use Your Information

  • Service Provision: To provide and manage your transportation bookings
  • Communication: To send booking confirmations, updates, and important notices
  • Customer Support: To assist with inquiries and resolve any issues
  • Service Improvement: To enhance our services and develop new features
  • Legal Compliance: To meet regulatory requirements and legal obligations
  • Safety: To ensure passenger and driver safety during journeys

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

Service Providers

  • Payment Processors: Stripe for secure payment processing
  • Email Services: EmailJS for booking confirmations
  • Maps & Navigation: Google Maps for route planning

Legal Requirements

  • When required by law or legal process
  • To protect our rights, property, or safety
  • In emergency situations involving passenger safety

Data Security

We implement comprehensive security measures to protect your personal information:

  • Encryption: All data is encrypted using industry-standard SSL/TLS protocols
  • Secure Storage: Information is stored on secure, encrypted servers
  • Access Control: Limited access to personal data on a need-to-know basis
  • Regular Audits: Ongoing security assessments and vulnerability testing
  • Staff Training: Regular privacy and security training for all employees

Data Retention

We retain your personal information only for as long as necessary to:

  • Provide our services and maintain your account
  • Comply with legal and regulatory requirements
  • Resolve disputes and enforce agreements
  • Improve our services based on usage patterns

Retention Periods:

  • Booking Records: 7 years (for tax and legal compliance)
  • Account Information: Until account deletion or 3 years of inactivity
  • Payment Data: As required by financial regulations

Your Rights

Under data protection laws, you have the following rights:

  • Access: Request a copy of your personal information
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal information
  • Portability: Request transfer of your data to another service
  • Objection: Object to processing of your personal information
  • Withdrawal: Withdraw consent for data processing

Cookies and Tracking

Our website uses cookies and similar technologies to enhance your experience:

  • Essential Cookies: Required for basic website functionality
  • Performance Cookies: Help us understand how visitors use our site
  • Functional Cookies: Remember your preferences and settings
  • Analytics Cookies: Provide insights into website performance

You can control cookie settings through your browser preferences.

International Transfers

Your personal information may be transferred to and processed in countries outside the European Economic Area (EEA). We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards.

Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

  • Posting the updated policy on our website
  • Sending email notifications to registered users
  • Displaying prominent notices on our booking platform

Your continued use of our services after any changes constitutes acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Address:
Assa Cars
London, United Kingdom